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August 8, 2008
Internet Dealership Systems, Inc is announcing
today it has entered into an associate marketing program SWE Racing
#43 who is competing in the Firestone Indy Lights series.
Internet Dealership Systems, Inc is announcing today it has entered
into an associate marketing program SWE Racing #43 who is competing
in the Firestone Indy Lights series.
Internet Dealership Systems, Inc would become an associate level
of sponsor for the balance of 2008 through 2012 and possibly the
primary sponsor for a second car in 2010, said Dianne Beasley Co-Founder/CEO.
The Firestone Indy Lights sponsorship makes sense for Internet Dealership
Systems, Inc. This is the Corporations 22nd year and first year
of marketing with an Indy Lights Team. SWE as an organization that
fits perfectly with our marketing programs and with our clients.
Beasley continued to say “we will be promoting our IDS, Inc
Affordable Deal J2 Automotive Dealership
Internet Training Sales & Management in dealership and off
site seminar programs, along with our small to medium size auto
service facility program Nationwide through 2012. Internet Dealership
Systems with be working with SWE on the introduction of a new wholesale
extreme friction reducing installer program throughout the U.S.
an announcement will be issued at the last race of the season.
With the economic hardships we are going to be facing from housing,
credit card, and auto loan defaults, along with rising fuel, grocery,
job layoffs and inflationary issues facing middle class families
for the next several years small service facility’s and automotive
dealerships better turn expensive advertising dollars in to sold
units. IDS Co-Founder/CEO, Dianne Beasley, puts it bluntly, "If
you're content with business-as-usual, if you're just riding the
wave, if you're coasting, if you're only paying lip service to professionalism,
to education and training, to the expansion of your profit centers,
to the power and effective use of the Internet as a silent salesperson
- and you can't or won't change - you're toast from this point on”.
Beasley and her husband Co-Founder Robert, both veteran auto dealership
sales/service educators, have developed the In-Touch Response, a
sales and service system incorporating unique Internet features
designed to help dealers find the silver lining in tomorrow's very
cloudy future for automotive retailing. "What really sets the
IDS system apart is its staying power," Beasley said. "Any
sales training company can stop by for a couple of days or a couple
of weeks, energize your sales people, rip your business apart, and
walk out leaving everybody scratching their heads and asking themselves
what's next. That's not the IDS way. We evaluate a situation before
we agree to come in. If the dealer is not committed to our program,
we don't take the assignment. If we do accept the assignment, we
don't just hold his hand we stand side by side with his personal
from start to finish, that is why our system demands the dealer's
personal participation. We put our proprietary sales and Internet
tools to work improving the business on every front. We review weekly
progress reports. We won't permit the kind of backsliding that often
occurs after the training is done. We're around for the long haul."
The IDS system assumes tomorrow's successful car dealer and service
facilities will learn to live with three realities:
- That there's no such thing as an uninformed customer
- That the Internet really can be an effective
sales instrument not just a marketing tool
- That downgrading the sales person or service
writer to clerk status is a recipe for disaster.
"There's not a car dealer or small service facility in this
country who would disagree with that," said Beasley. "But
it's been easy the last few years for some of them to lose sight
of their values and beliefs and their profit expectations, too.
Mediocrity is a nasty disease It kills enthusiasm, It frustrates
your best employees to the point that they go elsewhere and it blinds
you to opportunities. There's not a car dealer or medium size service
facility anywhere that isn't aware that the information revolution
is passing him by. But what is he doing about it? That's the question."
The secret to IDS’s In-Touch Response system is its interactive
communications capability thru a special Customer Retention Management
tool and Personalized Web Site System featuring a fast and easy
back-and-forth flow of information builds trust and leads to the
ultimate goal: To gain and keep customers.
"The system proves very cost-effective to the dealerships
or automotive service business," said Beasley. "Dealers
know the price-tag for sales training and for effective Internet
expertise, IDS, Inc can deliver their program for a fraction of
those costs, the Affordable Deal In-Touch Response system delivers
intense schooling in all phases of automotive retailing followed
by multiple months of reinforcement."
Signing up with IDS starts a preliminary evaluation activity, followed
by a enhanced five-day seminar or a five day in-house seminar program,
in dealership workshop for dealer groups, followed by the full-time
assignment to the dealership of a IDS expert to provide reinforcement
and to help integrate the unique Internet component for a 25 day
period. Mindful of the failures of the Internet, Beasley, her husband
and David Miesse, IDS's President, have utilized state-of-the art
imaging, fast-loading, high intensity technology and their years
of experience in the field to develop proprietary sales systems
which entertains, informs and invites customer interaction.
In today's atmosphere of disdain for the impact of the Internet
on automotive retailing, the IDS Dealership Training System may
be one of the industry's few success stories in 2008. Folded seamlessly
into the total In-Touch Response system, the Internet element is
the bonding agent for a teamwork approach to a selling, financing,
service and parts process that will make a dealer more competitive
in the tough times ahead.
About APEX Racing
Steve Eppard established the SWE Racing in 2005 in Brownsburg, IN.
SWE started as a transmission contract company that serviced IRL
team’s transmissions for the season. SWE would act as the
transmission specialist to save the team the cost of having a full
time specialist. Steve Eppard (owner) has worked in the auto racing
industry for 30 years plus. With his vast knowledge of transmissions
and driveline SWE was able to service a number of the teams and
also manufacture driveline components. As other major transmission
companies came in to compete with SWE we just expanded our efforts
into the Race Car Parts business. SWE has been involved with the
Indy Pro Series since its inception assembling, maintaining and
racing the Dallara IP car and is pleased to offer the following
services: Complete car preparation, Transmission preparation and
service, IPS Rookie testing for new drivers, Complete team training
at their facility, Race car parts and consumables, IPS Set-up tools,
IPS Upright tools, mobile Parts Sales at all events, REM Surface
Finishing, Ultrasonic Cleaning and Magnaflux & Zyglo. SWE purchased
its first Pro Series car in 2006.
www.jilbrit.com
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