PRESS RELEASES
June 28, 2008
IDS Inc. held its first customized 4.5 day sales
training seminar from June 16th thru the 20th.
read more
June 14, 2008
IDS Inc. has named Smart Web Concepts as their official
dealership web system provider for their new dealership and servcie clients.
read more
June 8, 2008
Internet Dealership Sales Systems customized 4.5 day sales
training seminar programs. read more
June 4, 2008
Internet Dealership Systems, Inc. announces a Strategic
Alliance with Zoom Photo Ads.com and Zoom publications located in San Diego
read more
June 1, 2008
IDS, Inc has formally announced today it has submitted
a letter of intent to Apex Racing for 2009 Sponsorship read
more
FEATURED SERVICES
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coupon systems, custom websites, email campaigns and more!
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SPECIAL REPORT
July 13, 2008
THE REAL STORY
As automobile sales hit the wall dealerships should be bracing for
a thirty six month down turn, in our option the worst since the
mid 1970’s.
BACKROUND
In 1973 new car sales were a super critical factor in the economic
mix and all retail sectors were in the doldrums as well. It was
the first time an incentive check was ever offered to purchase a
new American automobile. The amount of the incentive check was $500.00
and it was ordered by President Richard Nixon, the first rebate
ever that was offered to buy an American car.
At that time the housing sector was bad, energy cost (gasoline)
was at $1.45 per gallon, and the employment picture was not all
that great as the industrialized east was laying off high paid union
workers and jobs were being shifted to the southeast were the labor
force would do the same jobs for less per hour.
In a matter of weeks Grocery bills went from $25.00 to $50.00 per
week, the average workers weekly pay was around $130.00 before taxes,
a new car would cost you around $3300.00 dollars and with a thousand
dollars down your payments would be around $96.00 per month for
36 months, the average 2 worker household income was around $1300.00
per month, a house would cost you around $29,000 and your payments
would be around $275.00 per month.
In 2008 new car sales are still a super critical factor in the
economic mix and all retail sectors were in the doldrums as well.
Currently one out of 7 Americans jobs is connected to some facet
of the automobile industry. The average car payment is around $750.00
per month and cars have doubled in M.S.R.P price every 10 years
during the last four decades, The average M.S.R.P. of new car is
$19,600.00, light duty trucks $33,566.00, SUV’s M.S.R.P. are
a whopping $42,800.00. The average price for a gallon of 87 grade
unleaded gas is $4.37 per gallon, the average price of a new home
is $300,000.00 with the average payment of $3360.00 per month, today’s
value of that same home has fallen to around $150,000 in these foreclosed
home market. of that we have a family of four and my wife that spends
around $200.00 per week in this inflationary market, most of the
people we have seen trying to purchasing a car over the last 8 months
have 2 income net earning of around $ 3,900.00 per month, and most
all of them are admitting that they are living pay check to pay
check and trying to achieve a payment on a $28,000.00 car of $380.00
to $420.00 dollars per month with a $1000.00 cash investment payment.
Add to that purchase $2800.00 in tax & license fees plus interest
charges for the term of the contract. We are not selling a lot of
new cars to these customers.
NEW CAR SALES (CURRENT CONDITIONS)
Over the last four months car sales at new car sales at west coast
dealerships have fallen off by 45 to 60 percent depending on which
regional area you are in. Why is this accurate percentage so important?
The west coast is responsible for one third of all the new cars
being sold in the United States. One auto mall in our local area
was selling over 4000 cars a month just 18 months ago and that represented
just 25 dealerships out of 90 in the geographic area. And this mall
currently off by 45 percent per month, according to our sources.
How bad is it for the other 65 dealerships in the market? Also there
has been a tremendous turn over in sales people ads for sales people
range from Hyundai to Jaguar and Mercedes-Benz not one salesperson
we have spoken with can consistently break out of a minimum wage
pay check. I worked at one dealership to get a feel for the market
and went three months of straight of minimum wage paychecks, due
to the lack of qualified buyers, while working over 200 hours a
month. I finally gave up and ended my case study. I would go an
average of three days before I would get my turn with a customer
amongst is 12 person sales staff, with the turnover at a rate of
three a week.
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